When an agency is tasked with designing a client’s first website, it’s crucial to gather comprehensive information to ensure the website aligns with the client’s goals, brand identity, and target audience. Here’s a list of discovery questions an agency should ask:
Business Background:
- What is the nature of your business?
- Can you provide an overview of your products or services?
- What sets your business apart from competitors?
Goals and Objectives:
- What are your primary goals for the website?
- Do you have specific objectives, such as increasing sales, generating leads, or raising brand awareness?
- How do you envision the website contributing to your overall business objectives?
Target Audience:
- Who is your target audience?
- Can you describe their demographics, interests, and online behavior?
- What are their pain points, needs, and preferences related to your products or services?
Brand Identity:
- What values and mission does your brand embody?
- How do you want your brand to be perceived by your target audience?
- Do you have existing brand guidelines or visual assets that should be incorporated into the website design?
Content and Features:
- What content do you want to include on the website (e.g., text, images, videos)?
- Are there any specific features or functionalities you require (e.g., e-commerce capabilities, contact forms, social media integration)?
- Do you have existing content that needs to be migrated to the new website?
Competitor Analysis:
- Who are your main competitors?
- What do you admire about their websites, and are there any features or elements you would like to emulate or avoid?
- How do you differentiate your business from competitors in terms of branding, offerings, or customer experience?
Budget and Timeline:
- What is your budget for the website project?
- Do you have any deadlines or time constraints for the website launch?
- Are there any potential scalability considerations for future updates or expansions?
Technical Requirements:
- Do you have a preferred platform or content management system (CMS) for the website?
- Are there any specific technical integrations or third-party services you require?
- Do you need assistance with domain registration, hosting, or ongoing maintenance?
Measurement and Analytics:
- How will you measure the success of the website (e.g., traffic, conversions, engagement)?
- Do you have any existing analytics tools or tracking mechanisms in place?
- Are there any key performance indicators (KPIs) you want to prioritize in your website analytics?
Collaboration and Communication:
- Who will be the main point of contact for the project from your team?
- How would you prefer to communicate and collaborate throughout the website development process?
- Are there any internal stakeholders or decision-makers who need to be involved in the project?
By asking these discovery questions, an agency can gain valuable insights into the client’s needs, preferences, and expectations, enabling them to create a tailored website that fulfills the client’s objectives and resonates with their target audience.
